Your Yoga Alliance

CE Workshop | Q&A with Francesca Cervero
2015-01-28
In her popular online workshop, “The Science of the Private Yoga Class,” Francesca Cervero did not have time to address all questions submitted during the live Q&A. Yoga Alliance worked with Francesca to record and release an extended Q&A session to address the most popular questions about running successful private lessons.

CE Workshop | Yoga for Seniors: Reaching an Untapped Market, 2013 Business of Yoga Conference
2015-01-22
As the baby boomer generation ages and the number of those 50 years and older grows, the yoga market must continue to expand its offerings to serve the needs of a maturing population. At the 2013 Business of Yoga Conference, Sherry Zak Morris, E-RYT 200, owner of Yoga Vista Studio and CEO of YogaJP, shared some key strategies on how to tap into this fast-growing market by optimizing your gentle yoga, senior yoga and chair yoga class offerings. “This is a huge market, and only getting bigger,” she says.

CE Workshop | Yoga UX: User Experiences for Yoga Studios, 2013 Business of Yoga Conference
2014-12-11
You may have heard of the word “user experience” (UX) as it relates to website optimization, but how can those practices be applied to your yoga business? At the 2013 Business of Yoga Conference, Katie Myer shared specific UX strategies that yoga studios can use in marketing and communications to design a holistic user experience – in-person and online – that satisfies clients and transforms your business. In addition to her experience as a yoga teacher, Katie is a Certified Usability Analyst (CUA) and user experience strategist.

CE Workshop | The Science of the Private Yoga Class
2014-11-19
Creating a sustainable and successful business with private yoga clients requires a unique skill set. In this workshop, private instruction guru Francesca Cervero will discuss strategies for running profitable private yoga classes.

CE Workshop | How to Succeed as an Independent Yoga Teacher
2014-10-21
Sixth-degree black belt and Zen Yoga studio owner Jason Campbell discusses how yoga teachers can attract new clients. He will also review case studies about a teacher just starting out and a seasoned teacher growing her business.

CE Workshop | Dreaming Your Event Into Being: Tips from Wanderlust, 2013 Business of Yoga Conference
2014-10-07
Are you thinking about producing a yoga event – a retreat, concert, workshop series, conference or other gathering? Julia Kadarusman, E-RYT 500, of Wanderlust Festival offers tips on how you can make your next yoga event – be it big or small – a well-attended success.

CE Workshop | How to Run a Successful Yoga Studio
2014-09-23
Join sixth-degree black belt and Zen Yoga studio owner Jason Campbell Thursday and learn the secrets to Zen entrepreneurship in the second part of his online workshop series. Jason, who has trained hundreds of yoga professionals in Zen entrepreneurship, will offer suggestions for making decisions as a yoga studio owner. He’ll also share stories about turning around one studio, helping an already successful studio prosper and how a studio owner’s refusal to adapt forced her to close her studio.

CE Workshop | Lessons from a Studio Makeover, 2013 Business of Yoga Conference
2014-09-05
The life of a yoga studio owner doesn’t end at being the fitness guru and “money-maker.” According to former Yoga Alliance board member Andrew Tanner, E-RYT 500, “Owning a yoga studio is a lot like being a minister at a church, a psychotherapist, an aerobics instructor and an administrator, all rolled into one.” Even if you can’t do all of those jobs or focus effectively on every aspect of business, you may be able to find partners who can fill in those roles in addition to professional tools and programs to help streamline your business so it operates more efficiently. Beyond that, Andrew offers more tips for what you may want to consider before and after you open a studio so your business is profitable and work is fulfilling.

CE Workshop | Tell the World Who You Are: Effective Writing for Yoga Teachers, 2013 Business of Yoga Conference
2014-08-20
You don’t need a degree in journalism or English to know how to write effectively about yourself as a yoga teacher or about your studio. You do, however, need to know that every time you write, you play the role of storyteller whose goal it is to hook the audience in and keep them engaged. During her 2013 Business of Yoga Conference talk, “Tell the World Who You Are: Effective Writing for Yoga Teachers,” Bliss Network co-owner Felicia Tomasko, E-RYT 500, recommended embracing silence to aid in the brainstorming process – that includes silencing your inner critic as a way to free your mind as a writer. She also advised using strong action verbs instead of fluffy filler in your messaging.

CE Workshop | Teacher Management to Transform Your Studio: A Panel Discussion, 2013 Business of Yoga Conference
2014-07-23
Where do you find yoga teachers who share the vision you have for your yoga studio? What expectations should you set for teachers? How much should you pay them? At the 2013 Business of Yoga Conference, moderator Carissa Ciuca tackled those topics and more with panelists Rob Walker, Lynn Bushnell and Mary Catherine Starr during a discussion, “Teacher Management to Transform Your Studio”.

CE Workshop | Stress Less, Earn More: Secrets to Creating and Filling High-Value Yoga Programs
2014-06-23
Join Kellie Adkins, E-RYT 500, and learn how to create and market high-value programs. Kellie will cover programming essentials, how to write and design compelling content, the secret to attracting best-fit clients and studio partners and how you can streamline your schedule around programs so that you teach fewer classes while earning more income.

CE Workshop | How to Use Marketing to Serve Your Customers, 2013 Business of Yoga Conference
2014-06-06
When you understand what emotionally drives people to practice yoga, you can cater your marketing and services to meet their needs. Jacob Griscom, president of Everyday Ayurveda, explained during his 2013 Business of Yoga Ttalk, “How to Use Marketing to Serve Your Customers,” that understanding why someone practices yoga allows you to focus on what’s motivating them to enter your studio.

CE Workshop | Yoga Videos 101: Grow Your Audience, Grow Your Income, 2013 Business of Yoga Conference
2014-04-23
In her talk at the 2013 Business of Yoga Conference, “Yoga Videos 101: Grow Your Audience, Grow Your Income,” Kellie Adkins (E-RYT 500) explained the fundamentals of creating compelling online videos that will grab your viewers’ attention and, in turn, can attract more students to your business.

Kellie reminded us that to engage with someone, “the best possible thing you can do is communicate” with him or her “face-to-face.” It’s impossible to do this with everyone you’d like to reach, but, as Kellie points out, “video is the next best thing” for connecting with more people and, ultimately, growing your audience online and off.

CE Workshop | Developing a Sales Culture at Your Yoga Studio, 2013 Business of Yoga Conference
2014-03-28
YogaWorks CEO Phil Swain explained at the 2013 Business of Yoga conference in Washington, D.C. that creating a sales culture at yoga studios includes wanting to actually be competitive instead of coasting.

CE Workshop | Radical Collaboration: Forming Alliances, 2013 Business of Yoga Conference
2014-03-18
Suzanne Sterling, an activist and co-founder of Off the Mat, Into the World, spoke at the 2013 Business of Yoga Conference about what drives activism and how you can work with others so you can learn from and give back to your community.

CE Workshop | The Fundamentals of Workshop Design: Creating Success for You and Your Students, 2013 Business of Yoga Conference
2014-02-12
This week we present our sixth business of yoga video session release – Rolf Gates’ talk “The Fundamentals of Workshop Design.” Rolf shares how to identify, develop and lead dynamic workshops that address the core criteria for expanding your offerings and maximizing your potential as a yoga teacher.

CE Workshop | Rapidly Improve Your Business with Customer Feedback, 2013 Business of Yoga Conference
2014-02-05
In “Rapidly Improve Your Business with Customer Feedback,” Brandon Hartsell shares how to elicit customer feedback and use it to grow your yoga business.

CE Workshop | Conscious Mind, Conscious Business, 2013 Business of Yoga Conference
2014-02-04
In this lecture, Tom Gardner speaks about Conscious Capitalism and outlines how yoga studios and schools can flourish to the overall benefit of, rather than at the expense of, their stakeholders.

CE Workshop | The Art and Science of Profitable Private Teaching, 2013 Business of Yoga Conference
2014-01-10
Offering one-on-one instruction can be both personally and financially rewarding. Whether you already have a customer base or are looking to find your first student, these tips will enable you to, as Francesca put it, “reach, teach and keep clients that other yoga teachers can’t.”
