Your Yoga Alliance

CE Workshop | Teacher Management to Transform Your Studio: A Panel Discussion, 2013 Business of Yoga Conference
2014-07-23
Where do you find yoga teachers who share the vision you have for your yoga studio? What expectations should you set for teachers? How much should you pay them? At the 2013 Business of Yoga Conference, moderator Carissa Ciuca tackled those topics and more with panelists Rob Walker, Lynn Bushnell and Mary Catherine Starr during a discussion, “Teacher Management to Transform Your Studio”.

CE Workshop | Stress Less, Earn More: Secrets to Creating and Filling High-Value Yoga Programs
2014-06-23
Join Kellie Adkins, E-RYT 500, and learn how to create and market high-value programs. Kellie will cover programming essentials, how to write and design compelling content, the secret to attracting best-fit clients and studio partners and how you can streamline your schedule around programs so that you teach fewer classes while earning more income.

CE Workshop | How to Use Marketing to Serve Your Customers, 2013 Business of Yoga Conference
2014-06-06
When you understand what emotionally drives people to practice yoga, you can cater your marketing and services to meet their needs. Jacob Griscom, president of Everyday Ayurveda, explained during his 2013 Business of Yoga Ttalk, “How to Use Marketing to Serve Your Customers,” that understanding why someone practices yoga allows you to focus on what’s motivating them to enter your studio.

CE Workshop | Yoga Videos 101: Grow Your Audience, Grow Your Income, 2013 Business of Yoga Conference
2014-04-23
In her talk at the 2013 Business of Yoga Conference, “Yoga Videos 101: Grow Your Audience, Grow Your Income,” Kellie Adkins (E-RYT 500) explained the fundamentals of creating compelling online videos that will grab your viewers’ attention and, in turn, can attract more students to your business.

Kellie reminded us that to engage with someone, “the best possible thing you can do is communicate” with him or her “face-to-face.” It’s impossible to do this with everyone you’d like to reach, but, as Kellie points out, “video is the next best thing” for connecting with more people and, ultimately, growing your audience online and off.

CE Workshop | Developing a Sales Culture at Your Yoga Studio, 2013 Business of Yoga Conference
2014-03-28
YogaWorks CEO Phil Swain explained at the 2013 Business of Yoga conference in Washington, D.C. that creating a sales culture at yoga studios includes wanting to actually be competitive instead of coasting.

CE Workshop | Radical Collaboration: Forming Alliances, 2013 Business of Yoga Conference
2014-03-18
Suzanne Sterling, an activist and co-founder of Off the Mat, Into the World, spoke at the 2013 Business of Yoga Conference about what drives activism and how you can work with others so you can learn from and give back to your community.

CE Workshop | The Fundamentals of Workshop Design: Creating Success for You and Your Students, 2013 Business of Yoga Conference
2014-02-12
This week we present our sixth business of yoga video session release – Rolf Gates’ talk “The Fundamentals of Workshop Design.” Rolf shares how to identify, develop and lead dynamic workshops that address the core criteria for expanding your offerings and maximizing your potential as a yoga teacher.

CE Workshop | Rapidly Improve Your Business with Customer Feedback, 2013 Business of Yoga Conference
2014-02-05
In “Rapidly Improve Your Business with Customer Feedback,” Brandon Hartsell shares how to elicit customer feedback and use it to grow your yoga business.

CE Workshop | Conscious Mind, Conscious Business, 2013 Business of Yoga Conference
2014-02-04
In this lecture, Tom Gardner speaks about Conscious Capitalism and outlines how yoga studios and schools can flourish to the overall benefit of, rather than at the expense of, their stakeholders.

CE Workshop | The Art and Science of Profitable Private Teaching, 2013 Business of Yoga Conference
2014-01-10
Offering one-on-one instruction can be both personally and financially rewarding. Whether you already have a customer base or are looking to find your first student, these tips will enable you to, as Francesca put it, “reach, teach and keep clients that other yoga teachers can’t.”
