When you understand what emotionally drives people to practice yoga, you can cater your marketing and services to meet their needs. Jacob Griscom, president of Everyday Ayurveda, explained during his 2013 Business of Yoga Ttalk, "How to Use Marketing to Serve Your Customers," that understanding why someone practices yoga allows you to focus on what's motivating them to enter your studio.

Join Kellie Adkins, E-RYT 500, and learn how to create and market high-value programs. Kellie will cover programming essentials, how to write and design compelling content, the secret to attracting best-fit clients and studio partners and how you can streamline your schedule around programs so that you teach fewer classes while earning more income.

Where do you find yoga teachers who share the vision you have for your yoga studio? What expectations should you set for teachers? How much should you pay them? At the 2013 Business of Yoga Conference, moderator Carissa Ciuca tackled those topics and more with panelists Rob Walker, Lynn Bushnell and Mary Catherine Starr during a discussion, "Teacher Management to Transform Your Studio".

You don't need a degree in journalism or English to know how to write effectively about yourself as a yoga teacher or about your studio. You do, however, need to know that every time you write, you play the role of storyteller whose goal it is to hook the audience in and keep them engaged. During her 2013 Business of Yoga Conference talk, "Tell the World Who You Are: Effective Writing for Yoga Teachers," Bliss Network co-owner Felicia Tomasko, E-RYT 500, recommended embracing silence to aid in the brainstorming process – that includes silencing your inner critic as a way to free your mind as a writer. She also advised using strong action verbs instead of fluffy filler in your messaging.

The life of a yoga studio owner doesn't end at being the fitness guru and “money-maker.” According to former Yoga Alliance board member Andrew Tanner, E-RYT 500, "Owning a yoga studio is a lot like being a minister at a church, a psychotherapist, an aerobics instructor and an administrator, all rolled into one." Even if you can't do all of those jobs or focus effectively on every aspect of business, you may be able to find partners who can fill in those roles in addition to professional tools and programs to help streamline your business so it operates more efficiently. Beyond that, Andrew offers more tips for what you may want to consider before and after you open a studio so your business is profitable and work is fulfilling.

Join sixth-degree black belt and Zen Yoga studio owner Jason Campbell Thursday and learn the secrets to Zen entrepreneurship in the second part of his online workshop series. Jason, who has trained hundreds of yoga professionals in Zen entrepreneurship, will offer suggestions for making decisions as a yoga studio owner. He’ll also share stories about turning around one studio, helping an already successful studio prosper and how a studio owner’s refusal to adapt forced her to close her studio.

Sixth-degree black belt and Zen Yoga studio owner Jason Campbell discusses how yoga teachers can attract new clients. He will also review case studies about a teacher just starting out and a seasoned teacher growing her business.

Creating a sustainable and successful business with private yoga clients requires a unique skill set. In this workshop, private instruction guru Francesca Cervero will discuss strategies for running profitable private yoga classes.

You may have heard of the word “user experience” (UX) as it relates to website optimization, but how can those practices be applied to your yoga business? At the 2013 Business of Yoga Conference, Katie Myer shared specific UX strategies that yoga studios can use in marketing and communications to design a holistic user experience – in-person and online – that satisfies clients and transforms your business. In addition to her experience as a yoga teacher, Katie is a Certified Usability Analyst (CUA) and user experience strategist.