In her talk at the 2013 Business of Yoga Conference, "Yoga Videos 101: Grow Your Audience, Grow Your Income," Kellie Adkins (E-RYT 500) explained the fundamentals of creating compelling online videos that will grab your viewers' attention and, in turn, can attract more students to your business.

Kellie reminded us that to engage with someone, “the best possible thing you can do is communicate” with him or her “face-to-face.” It’s impossible to do this with everyone you’d like to reach, but, as Kellie points out, “video is the next best thing” for connecting with more people and, ultimately, growing your audience online and off.