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CE Workshop | Teacher Management to Transform Your Studio: A Panel Discussion, 2013 Business of Yoga Conference

Where do you find yoga teachers who share the vision you have for your yoga studio? What expectations should you set for teachers? How much should you pay them? At the 2013 Business of Yoga Conference, moderator Carissa Ciuca tackled those topics and more with panelists Rob Walker, Lynn Bushnell and Mary Catherine Starr during a discussion, "Teacher Management to Transform Your Studio".

CE Workshop | Tell the World Who You Are: Effective Writing for Yoga Teachers, 2013 Business of Yoga Conference

You don't need a degree in journalism or English to know how to write effectively about yourself as a yoga teacher or about your studio. You do, however, need to know that every time you write, you play the role of storyteller whose goal it is to hook the audience in and keep them engaged. During her 2013 Business of Yoga Conference talk, "Tell the World Who You Are: Effective Writing for Yoga Teachers," Bliss Network co-owner Felicia Tomasko, E-RYT 500, recommended embracing silence to aid in the brainstorming process – that includes silencing your inner critic as a way to free your mind as a writer. She also advised using strong action verbs instead of fluffy filler in your messaging.

CE Workshop | Lessons from a Studio Makeover, 2013 Business of Yoga Conference

The life of a yoga studio owner doesn't end at being the fitness guru and “money-maker.” According to former Yoga Alliance board member Andrew Tanner, E-RYT 500, "Owning a yoga studio is a lot like being a minister at a church, a psychotherapist, an aerobics instructor and an administrator, all rolled into one." Even if you can't do all of those jobs or focus effectively on every aspect of business, you may be able to find partners who can fill in those roles in addition to professional tools and programs to help streamline your business so it operates more efficiently. Beyond that, Andrew offers more tips for what you may want to consider before and after you open a studio so your business is profitable and work is fulfilling.

CE Workshop | How to Run a Successful Yoga Studio

Join sixth-degree black belt and Zen Yoga studio owner Jason Campbell Thursday and learn the secrets to Zen entrepreneurship in the second part of his online workshop series. Jason, who has trained hundreds of yoga professionals in Zen entrepreneurship, will offer suggestions for making decisions as a yoga studio owner. He’ll also share stories about turning around one studio, helping an already successful studio prosper and how a studio owner’s refusal to adapt forced her to close her studio.

CE Workshop | The Science of the Private Yoga Class

Creating a sustainable and successful business with private yoga clients requires a unique skill set. In this workshop, private instruction guru Francesca Cervero will discuss strategies for running profitable private yoga classes.

CE Workshop | Yoga UX: User Experiences for Yoga Studios, 2013 Business of Yoga Conference

You may have heard of the word “user experience” (UX) as it relates to website optimization, but how can those practices be applied to your yoga business? At the 2013 Business of Yoga Conference, Katie Myer shared specific UX strategies that yoga studios can use in marketing and communications to design a holistic user experience – in-person and online – that satisfies clients and transforms your business. In addition to her experience as a yoga teacher, Katie is a Certified Usability Analyst (CUA) and user experience strategist.

CE Workshop | Yoga for Seniors: Reaching an Untapped Market, 2013 Business of Yoga Conference

As the baby boomer generation ages and the number of those 50 years and older grows, the yoga market must continue to expand its offerings to serve the needs of a maturing population. At the 2013 Business of Yoga Conference, Sherry Zak Morris, E-RYT 200, owner of Yoga Vista Studio and CEO of YogaJP, shared some key strategies on how to tap into this fast-growing market by optimizing your gentle yoga, senior yoga and chair yoga class offerings. “This is a huge market, and only getting bigger,” she says.

CE Workshop | Q&A with Francesca Cervero

In her popular online workshop, "The Science of the Private Yoga Class," Francesca Cervero did not have time to address all questions submitted during the live Q&A. Yoga Alliance worked with Francesca to record and release an extended Q&A session to address the most popular questions about running successful private lessons.

CE Workshop | Developing Strategic Partnerships

Learn how connecting with your community can be a valuable investment in your yoga business in this Online Workshop. Sherry Zak Morris explains how to make your yoga business thrive while better meeting customers' needs by capitalizing on partnerships. Key lessons from this workshop include when and how to leverage partnerships, specific types of partnerships and how to grow your niche market and your business.