Sixth-degree black belt and Zen Yoga studio owner Jason Campbell discusses how yoga teachers can attract new clients. He will also review case studies about a teacher just starting out and a seasoned teacher growing her business.

Creating a sustainable and successful business with private yoga clients requires a unique skill set. In this workshop, private instruction guru Francesca Cervero will discuss strategies for running profitable private yoga classes.

You may have heard of the word “user experience” (UX) as it relates to website optimization, but how can those practices be applied to your yoga business? At the 2013 Business of Yoga Conference, Katie Myer shared specific UX strategies that yoga studios can use in marketing and communications to design a holistic user experience – in-person and online – that satisfies clients and transforms your business. In addition to her experience as a yoga teacher, Katie is a Certified Usability Analyst (CUA) and user experience strategist.

Join sixth-degree black belt and Zen Yoga studio owner Jason Campbell and learn the secrets to Zen entrepreneurship in a three-part online workshop series held on Thursdays this summer and fall. Jason, who has trained hundreds of yoga professionals in Zen entrepreneurship, will focus on how yoga studio owners can open and grow their studios and how yoga teachers can attract and retain students.

Are you successfully working from your vision and passion? Join yoga center owner and business consultant, Joan Dwyer, to re-align with your vision for the grand work you are called to do. Create action steps to move forward boldly and fill your classes and programs. Set realistic goals, challenges and tools for evaluating your successes. Tune-in, become empowered and focus on the business side of being a yoga teacher. It can be easy, fun and enlightening!

Explore the studio owner’s leadership role and what it means for your retention rate. Learn to structure your class schedule and packages to support client commitment, and how to embrace your role as a leader and inspire your students to keep coming back! Leadership, Inspiration and Asking for Commitment: know what to ask, how to ask and how to track the results to gauge progress.

High studio prices and misconceptions about yoga have kept many people from participating in classes. But you can serve overlooked audiences and earn a good living by teaching in community nonprofits. Learn how to “pitch” a yoga class to appropriate nonprofits. Discover how to price and promote classes, set your teaching fee and create engaging class descriptions. You’ll also learn how nonprofits fund their yoga classes and how to help your host organizations promote your classes

The foundation for yoga teachers stems from energy they generate as a teacher in their communities. Yet, filling yoga classes is a concerning element of being a teacher. Discover eight ways to enhance class attendance, increase student retention and make your yoga class an event students won’t want to miss!

Do you feel like your messages are lost in the noise of Social Media? Is your electronic inbox saturated with little differentiation? This workshop offers practical tips to forge relationships fortified with knowledge, service and heartfelt intention. Learn how to make connections that last, forge powerful relationships and build loyalty.