It can be tempting to dive head-first into the largest yoga market you can find and see how things go. However, tackling a big market right away is not always a wise idea. Aiming too high too fast can cause you to stretch your resources thinly and become overwhelmed. On the other hand, getting your start in a smaller (or niche) market is almost always a solid yoga business plan. Targeting a smaller customer base will enable you to pivot your product faster, scale seamlessly, and create opportunity to engage with your users regularly. This workshop takes a closer look at the benefits of defining your niche market and guides you through the process with easy-to-understand steps.